Siloing Gives You a Lot More Mileage Out of Link Building
That can translate to more attention from Google search engines spiders-and that can mean higher keyword rankings and overall better SEO. When your silo is fully developed, you can easily direct topical relevance like a current across your site. You can prove the relevance of that blog post to search engines by linking to related content on the site (such as “best protein powder for men”, or “protein powder supplements”) back to it.Īpplying an SEO silo architecture to your site also helps you more thoughtfully choose the pages and content that you want to enhance with more topical relevance. One way that you can demonstrate SEO relevance on your site is by linking related pages together in a structure.įor example, imagine you have a blog post or commercial article on your website about the best protein powder. Search engines like Google look at different signals to determine if your website and its pages are relevant for different search queries. Siloing Helps You Enhance the Topical Relevance of Your Site
The fact is that having a silo structure for your links offers serious SEO advantages for your site that you can’t ignore. Before that though, I want to clarify why any of this matters in the first place.ĭeveloping a link structure for your website takes work, and you deserve to know why you’re doing it. I’ll prove it shortly by showing you 5 easy ways to develop a silo for your site.
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Near the end, I’ll tell you more about building a hard silo that can reinforce the soft siloing on your site.įor now, let’s focus on what the soft silo can do for your SEO.īONUS: Download My FREE Onsite SEO Guide for All My Onpage Tacticsīelieve it or not, none of this is as complicated as it sounds. These are silos that are built into your website structure (your URL structures And directory structure). In addition to soft silos, there are also “hard silos” (or, physical silos). When you build your silo solely by the internal linking of each page, it is known as a soft silo. This guide is going to focus on teaching you to establish several different configurations of silos through internal linking. It’s one of the most important SEO concepts that relates to links, and it’s one of the reasons siloing is so necessary for your website.Ī silo can be developed so that the link juice flows throughout the entire site, instead of stopping dead at the original page. Link juice is the name given to the authority that is passed along whenever any page in this hierarchy receives a link from another site. The silo is created when the pages are internally linked together to create a navigation path that can pass link juice and topical relevance to other blog posts, landing pages or other content on your site.
Under the main topic pages are supporting pages-blog posts, guides, and other website content that covers narrower branches of the topic covered in the parent page. It starts with a site that is organized into a hierarchy structure where parent pages serve as the general introduction for a topic. What is the most important page to link from?Ī silo structure refers to a type of planned site architecture where internal linking will connect certain pages to each other based on a thoughtful, standardized pattern.How relevant do pages need to be to link them?.What kind of anchor text should you use when sending links to internal pages?.What is the difference between a soft silo and a hard silo?.Break the sub-topics into long-tail keyword phrases Siloing Lets You Rank Much More Easily for Long Tail Keywords.Siloing Gives You a Lot More Mileage Out of Link Building.Siloing Helps You Enhance the Topical Relevance of Your Site.
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